FREELANCE TECHNICAL SEO SPECIALIST IN LEEDS
What is Technical SEO?
Technical SEO involves optimising the infrastructural and programmatic aspects of your website to help search engines crawl, index, and rank it effectively.
Unlike on-page SEO, which focuses on content and keywords, technical SEO is all about ensuring your website's infrastructure and user experience are optimised for search engines. It covers everything from site speed, mobile optimisation, URL structure, to secure connection (HTTPS), and more.
For example, if you're a local Leeds business, you could have great content, but if your website is slow to load or not mobile-friendly, local users might leave before engaging with your content.
As an experienced SEO freelancer in Leeds, my technical SEO service helps your website perform seamlessly, boosting your chances of ranking higher in search results.
I help businesses by:
- Link, redirect and sitemap audits
- Plugin & API audits
- Fixing crawl and indexing errors
- Enhancing site speed
- Optimising mobile experience
- Implementing structured data
- Ensuring security with HTTPS
- Improving website architecture and URL/linking structure
Why Do I Need Technical SEO for Lead Generation?
Technical SEO makes your business money by reducing the work, cost and risk search engines take to read and index your website to its audience.
This can makes the difference for competitive keywords, where 2 pages may be of similar quality and content. Mobile responsiveness in particular is essential, given that Google is now removing unoptimised sites from its search results.
From a customer perspective, my technical SEO consultancy will make your website easier and safer to use. This will help your brand leave a positive and professional first impression, making sales conversion easier through your onpage SEO content.
What Does Technical SEO Actually Do to My Site, and Why Do I Need This Done?
Technical SEO doesn’t make changes to your onpage content, it streamlines the organisation and usability of your site for sales prospects and search engines.
Fixing technical issues improves website performance and reduces customer complaints and churn. Technical SEO best practice can also increase rankings across your existing content, increasing customer outreach without the need to create new content.
As a technical SEO specialist I will generally make these changes to your site:
Improve Crawlability & Indexing
Search engines use crawlers to find and index the content on your website. If there are issues like broken links or unoptimised site structure, search engines may miss or misinterpret important content. Technical SEO ensures your website is easily crawled, improving the chances of growing your audience by ranking for relevant keywords.
Increase Site Speed & Performance
Fast-loading websites provide a better user experience, which leads to higher engagement and lower bounce rates. Technical SEO optimises your website to load quickly, which is a crucial ranking factor for Google. Websites that perform better are more likely to convert visitors into leads and sales.
Improve User Experience
Technical SEO plays a key role in enhancing your website’s usability, which is a critical factor for both user engagement and search rankings. A website that is easy to navigate, loads quickly, and works well on mobile devices helps create a seamless experience for your users, increasing the chances of them taking valuable actions like contacting you or making a purchase.
Enhance Site Security
Search engines, particularly Google, favour secure websites (those with HTTPS). A secure site also builds trust with your users. Technical SEO ensures that your website is secure and compliant with best practices, which helps maintain user confidence and improves rankings.
How Are You Qualified to Do Technical SEO for Leeds-Based Businesses?
My approach focuses on a blend of technical expertise and creative content strategies to ensure that your website attracts the right visitors and converts them into loyal customers.
As a technical SEO freelancer I bring experience from agency and inhouse work. I’ve done so across a wide range of sectors, from travel and music services to igaming and adult. I know exactly what needs to be optimised to help your site better rank and convert.
I take a strategic approach to technical SEO, ensuring that your website is always ahead of the curve and optimised for the best user experience and search engine rankings.
How Long Does Technical SEO Take to Work?
Technical SEO often delivers faster results than other SEO strategies, but its impact depends on the current state of your website. I recommend combining technical SEO with onpage SEO for best results.
Some quick wins, like improving mobile responsiveness/site speed or fixing broken links, can show noticeable results in as little as 1-3 months.
However, more in-depth optimisations, such as restructuring your website architecture or implementing structured data, might take 6-12 months to fully reflect in rankings and performance.
Is Technical SEO a One Time Thing?
No, technical SEO is an ongoing process. As search engine algorithms evolve and website technology advances, your site will need continuous technical adjustments to stay competitive.
What Technical SEO Services Do I Offer?
Depending on your website’s needs and goals, I offer a range of technical SEO expertise across a range of SEO services including:
Technical SEO audits
Conducting a comprehensive audit to identify technical issues affecting your website’s performance and rankings.
Site speed optimisation
Speeding up your website to reduce bounce rates and improve user experience.
Mobile optimisation
Ensuring your site is fully responsive and optimised for mobile devices.
Website architecture & URL optimisation
Improving your site structure and URL hierarchy to make it easier for search engines to crawl and index your pages.
Fixing crawl errors
Identifying and fixing any crawl issues that prevent search engines from properly indexing your website.
Structured data implementation
Adding schema markup to your site to help search engines understand your content and display rich results.
HTTPS implementation & site security
Ensuring your site is secure and compliant with best practices to boost trust and rankings.
Why Should I Hire a Freelancer Instead of an Agency?
As a freelancer, I offer a personalised and hands-on approach to technical SEO. I’ll work directly with you to understand your specific business needs and website challenges, providing tailored solutions. Unlike an agency, which may delegate your work to junior staff or use a one-size-fits-all approach, I provide expert, one-on-one service, and I'm committed to your business's long-term success.
Bottom Line
Technical SEO is crucial for ensuring that your website runs smoothly, ranks well in search engines, and provides a great user experience.
With the right technical SEO optimisations, your business can achieve better search visibility, attract more qualified traffic, and convert visitors into customers.
Contact Me for a Free Technical SEO Consultation
Ready to improve your website’s technical performance? Contact me today or email hello@maverank.co.uk. I’ll respond within 1-2 business days and start working on a custom strategy for your business.
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Technical SEO FAQs
What can I expect during the onboarding process?
We’ll start with a detailed consultation to understand your business, goals, and technical challenges. I’ll also conduct a full technical audit to create a customised strategy.
What metrics will show that technical SEO is working?
Key metrics include improved site speed, crawlability, reduced errors, higher search visibility, and increased organic traffic and conversions.
What happens if my technical SEO doesn’t meet expectations?
I’ll share and implement pivots and corrections to your site’s bespoke SEO strategy. If you see no meaningful impact on sales or leads in 45 days, you get a full refund.
Will I need to change my website design for technical SEO?
Not necessarily. If design changes are needed, I’ll offer practical recommendations to balance SEO with user experience and your personal bandwidth.
How often will you update me on technical SEO progress?
I provide weekly updates and performance reports, ensuring you’re informed about results and next steps in achieving your goals.
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How does the proper use of redirects contribute to technical SEO?
Redirects are used when a page URL changes or is no longer available, helping search engines understand the new page to index. Permanent redirects (301) pass the link equity from the old URL to the new one, preserving search rankings. However, excessive or improperly implemented redirects, such as chains or loops, can negatively impact site speed and user experience, affecting SEO.
What is the role of structured data (schema markup) in technical SEO?
Structured data, often implemented through schema markup, provides additional context to search engines about the content on a webpage. It helps search engines understand the meaning of the content, making it more likely to be featured in rich snippets or other special search results. This can improve the visibility and click-through rates of pages in search results, contributing to a better overall SEO performance.
How does HTTPS impact technical SEO?
HTTPS (Hypertext Transfer Protocol Secure) is a secure version of HTTP, and it encrypts the data transmitted between a user's browser and the website's server. Google considers HTTPS as a ranking signal, and sites using it may receive a slight boost in search rankings. Additionally, secure connections are crucial for user trust and data security. Websites without HTTPS may be flagged as insecure by browsers, potentially leading to a negative impact on user experience and SEO.
What is the significance of crawl budget in technical SEO?
Crawl budget refers to the number of pages a search engine bot will crawl on a website within a given time. It's a crucial aspect of technical SEO as search engines allocate resources based on the perceived importance and quality of a site's content. Optimising crawl budget involves ensuring that search engines prioritise crawling and indexing of critical pages. Factors like XML sitemaps, proper redirects, and a clean site structure contribute to an efficient crawl budget, helping search engines index relevant content promptly.
How do site architecture and URL structure influence technical SEO?
Site architecture and URL structure play a crucial role in technical SEO. A well-organised site structure with clear hierarchies and logical navigation makes it easier for search engines to crawl and understand the content. A flat and organised URL structure, incorporating relevant keywords, enhances the user experience and aids search engines in interpreting the content of the page. Clean and descriptive URLs also contribute to click-through rates and are considered a best practice in technical SEO.