SEO SERVICES FOR GUNS & FIREARMS WEBSITES
At RebelRank, our SEO for guns and firearms websites helps you take control of your audience growth and narrative in the competitive, controversial firearms industry amid controversy.
By driving organic traffic and enhancing your online presence, you can build your firearms business free from gatekeepers of audience reach and public opinion.
What is firearms SEO?
Firearms SEO maintains your site in line with Google's search ranking algorithm, improving your site's prominence within organic search results.
Long-term, SEO for guns should seek to rank for new and existing keywords, increasing organic reach and protecting your efforts from competitors.
Why does the guns and firearms industry need SEO?
Guns and firearms SEO is targeted advertising directly to your site, and Google is one of the most popular websites in the world. It's an alternative to the content moderation of most ad and social platforms.
In the highly competitive world of guns and firearm businesses, SEO can be a game-changer. It can significantly impact lead generation through:
Higher User Intent:
If people choose to search for firearms products and services, and you appear in those search results, your business is more likely to get high quality leads.
Passive Generation of Qualified Leads:
As long as you continue to rank prominently for a given keyword, your firearms website will be visited by a portion of that keyword's traffic and convert some of those users to sales. It doesn't matter whether you're actively marketing.
Own, Warm, and Upsell Your Audience:
Firearms industry SEO drives search engine users to click directly on your site, instead of a third-party platform that controls your audience reach. You also have greater control of a visitor's user experience, and can nurture and upsell with helpful content, offers and an email list.
Granular Audience and Event Targeting:
You can adjust your gun shop's keyword strategy to target service offerings, product queries, buyer profiles, and social occasions. You can even do this at different levels of the customer journey, i.e. someone researching ammo compared to someone who uses this ammo regularly.
PR & Industry Authority:
Guns remain a polarising political issue worldwide, and gun websites often attract controversy and harassment in media. However, SEO generally requires that people seek out your service.
For this reason, gun SEO can reduce online criticism, compared to 'interrupt' channels such as ads and social media. A good firearms SEO content strategy can fight back against bad PR, while establishing expertise with education about gun ownership.
What firearms website SEO do I need and why?
RebelRank's firearms website SEO can be tailored to your SEO needs and begins with an SEO audit to identify weaknesses and opportunities in your current SEO strategy.
Along with detailed and digestible monthly SEO reporting, some of our gun SEO services include:
Technical Audits:
Technical SEO allows search engines to crawl and index your firearms site more effectively, ensuring that Google knows which pages you want to rank and send trust signals to.
Structured data for firearm industry sites allows your site to appear in other types of search results. This makes your site less reliant on the top 10 search results, and gives you the edge over competing gun stores who haven't implemented rich data.
Technical SEO also improves the user experience, particularly with regards to mobile-friendliness and page speed. This reduces the likelihood of users leaving your site before making a purchase.
Local SEO:
Many payment processors won't work with gun dealers, while firearms is restricted. If you trade from premises, local SEO can help you comply with regulations without lost sales.
Local SEO tells a relevant audience where to find you, while educating them about your products and brand experience. A local business listing with up-to-date contact details, professional photos, and user-generated media and brand testimonials send positive social signals to your prospective customer.
Inbound Marketing:
New and seasoned hunters, collectors and other gun owners need information on gun care and responsible gun ownership. They will seek this out online and by ensuring you consistently and helpfully answer these queries, you establish trust along with boost sales and brand loyalty.
Keyword optimised blogs, infographs, podcasts and webinars are just some of the ways RebelRank can help you build trust in your brand.
On-Page SEO:
On-page SEO keeps your site compliant with the ranking factors impacting search prominence. Without this, your site is vulnerable to Google algorithm updates and outranking by competitors.
Above all your content should be helpful but you can grow and maintain your rankings by targeting new and existing keyword niches. You can also optimise your topical layout, adhere to NLP (Natural Language Processing), offer helpful internal and external links and keep your content on point. RebelRank can take care of all of this and more for you.
Why Work With RebelRank?
Years of Experience and Dedication of Service:
With 3 years of SEO experience, and additional website design and email marketing experience, RebelRank's founder will safely guide your brand to growth. Our agency is small, ensuring you have our full attention and appreciation.
Understanding of Relevant Industry Pain Points:
Our SEO strategy is bespoke and customer-led. We execute this strategy at the forefront of emerging customer queries, SEO ranking factors and marketing technology.
Fast and Flexible:
RebelRank's nimble structure helps us anticipate and adapt to changes in the SEO and firearms marketplaces.
Competitive Pricing:
RebelRank's small and remote team can offer cost-effective solutions, without compromising on quality.
How do I know your gun store SEO is working?
We provide transparent monthly reporting and weekly updates to outline our SEO strategy and its impact on your firearms business.
Bottom Line
Guns and firearms marketing is competitive and curtailed by legislation and sensitivity. Using SEO, RebelRank builds your firearms business to adapt and thrive in this hostile marketing landscape.
Contact Us for a Free SEO Consultation
Ready to explore the possibilities of firearms SEO with RebelRank? Just send an email to info@rebelrank.com. We'll get back to you within 24 business hours.