SEO FOR CANNABIS, CBD & DISPENSARIES
RebelRank's SEO for cannabis, CBD and dispensaries offers tailored SEO strategies to grow your brand in line with industry compliance. We help establish a strong, targeted, competitive online presence for cannabis companies.
What is Cannabis, Dispensary & CBD SEO?
Cannabis, dispensary and CBD SEO improves targeted organic reach for cannabis, CBD and dispensary companies.
This chiefly entails helpful content for weed and CBD customers, optimising site performance, optimising user experience and building a strong link profile.
Why does the Cannabis Industry need SEO?
The cannabis industry is highly competitive, and regulatory and social challenges impact the marketing and monetisation of marijuana products. SEO establishes your site as base of operations for your customer experience, funneling traffic there independently of ads, social media and public outcry.
More specifically, weed SEO impacts sales and leadgen through:
Higher User Intent:
Unlike ads and social, people make an active choice to search whether to search for cannabis products. Since cannabis SEO only attempts to appear in these search results, there's more likelihood of a purchase.
Passive Generation of Qualified Leads:
As long a given page on your cannabis site continues to prominently rank for a given keyword, you don't need to do anything else for that keyword. It will continue to drive traffic and leads to your site, though more can always be done to optimise keyword strategy and audience targeting.
Own, Warm, and Upsell Your Audience:
Cannabis SEO funnels traffic straight to your site, instead of a third-party platform where reach and user experience is reduced. From there, you control how your audience interacts and communicates with your brand. You can release helpful content, offer tempting deals, and offer contact forms and email subscriptions to upsell and winback sales repeatedly.
Granular Audience and Event Targeting:
You can choose the keywords you want to target on each page, and choose the demographics and psychographics you want to reach. For example, you may want to serve a blog post to some considering CBD chocolate for the first time. Or, you might want to serve a dispensary's service page to someone who suffers from fibromyalgia. You can even target public holidays to tie-in with a product promotion.
PR & Industry Authority:
You can establish cannabis industry leadership with consistent, helpful and SEO optimised content. This content can educate visitors about your products and industry, and counter misinformation and stigma toward cannabis and CBD lovers.
Which Cannabis SEO services do I need and why?
At RebelRank our cannabis SEO services are completely bespoke to the needs and goals of your weed, CBD or cannabis dispensary business.
If you don't know what your site needs, we have that covered too. As part of your onboarding we conduct an in-depth SEO audit to determine your site's SEO performance.
At RebelRank's weed and CBD SEO company, our cannabis SEO strategy includes:
Local SEO:
If your CBD or cannabis business trades from a physical location, it needs local SEO. Cannabis laws vary widely by region and state, and many payment processors and couriers won't work with dispensaries.
Local SEO helps locals and visitors find, research, then come to you. This boosts local and tourism footfall, and qualifies leads (with product information, helpful content and contact details) before they enter your store.
RebelRank will optimise your Google Business listing with contact information, helpful location and product photos, soliciting user-generated content and testimonials to put weed lovers at ease. We'll keep your listing up to date, building a backlink profile of credible local and regional citations.
Inbound Marketing:
Weed lovers use search engines to seek product information, online community and legal advice. This is an opportunity for your weed business to build a loyal customer base with helpful content.
Educational, keyword-optimised blogs and podcasts can cover common weed trends and queries as well as the fight for legalisation. Infographs and webinars offer a chance to participate in this discussion, offering social proof for your brand.
RebelRank will help you define and execute a targeted, helpful, growth-oriented inbound marketing strategy giving long-term customer value for your CBD or dispensary business.
On-Page SEO:
The cannabis industry is competitive. To appear before competitors in search engine rankings, and keep your site updated with changes in search ranking factors, your cannabis site needs ongoing onsite marijuana SEO.
At RebelRank we track cannabis purchase behaviour and execute detailed competitor analysis. We report daily with clear and targeted on-page recommendations to improve and protect your search rankings. We also offer new-page recommendations to outmaneuver the competition by adapting to changing consumer trends.
Off-Page SEO:
Off-page SEO, from relevant and reputed sources, sends positive signals to Google's search ranking algorithms. Off-page SEO also introduces your cannabis brand to established audiences already in your niche.
With RebelRank, boost your rankings and legitimise your brand to new and cold audiences. Some of our methods include helpful blog and article coverage, guest posts, influencer mentions, Q&As, webinars and podcast appearances, and industry events.
Why Work With RebelRank?
Years of Experience & Dedication of Service:
RebelRank brings 3 years of SEO experience and consulting across social media, email marketing and website design. By keeping out client base small we ensure that you receive responsive, dedicated service.
Understanding of Industry Pain Points:
Cannabis SEO by RebelRank is done mindfully, of the legislative changes and public stigma cannabis and CBD is still fighting against. Our bespoke SEO strategy will take a local, topical and informational approach.
Fast and Flexible:
RebelRank's ongoing study of SEO and cannabis mean we're poised to interpret and adapt to changes in the marketplace affecting growth.
Competitive Pricing:
Low overheads and a small team mean competitive pricing and flexible payment options.
How do I know your cannabis SEO is working?
We supply monthly metrics reporting detailing your site's growth, and insight into how leads behave once on your site.
Bottom Line
In the world of cannabis and CBD, SEO can reinforce your business against blindsiding bans and unfair legislation. RebelRank understands your audience, stays compliant with regulations, and implements customised and effective SEO strategy.
Contact Us for a Free SEO Consultation
Just send an email telling us what your cannabis website needs, to info@rebelrank.com. We'll get back to you within 24 business hours.